| Intro to Value Ladder | - |
| Unit 1 |
Introduction to the Value Ladder |
| Unit 2 |
Even the Best Find This Difficult |
| Unit 3 |
Good-Great-Extraordinary |
| Unit 4 |
The Clients Dilemma |
| Unit 5 |
Are You the Very best |
| Unit 6 |
Virtual Filing Cabinet |
| Unit 7 |
Verbal Quicksand |
| Unit 8 |
No more winging it |
| Step 1 - BACKGROUND | + |
| Unit 1 |
Value Ladder Step 1 - Who are you? |
| Unit 2 |
Knowing your Value |
| Unit 3 |
Journal Jots |
| Unit 4 |
Why is Step 1 Important |
| Unit 5 |
Speaking About Your Background |
| Unit 6 |
Key Take-Aways |
| Unit 7 |
Positions you as the value |
| Unit 8 |
Build Credibility |
| Unit 9 |
Don't Rush |
| Unit 10 |
One Chance to Make a Great |
| Unit 11 |
Identifying Value Shifts in Your Career |
| Unit 12 |
Focus on the Facts |
| Unit 13 |
What is the theme in your background? |
| Unit 14 |
Enumerate |
| Unit 15 |
Unique Language |
| Unit 16 |
Card Deck Step 1 Practice |
| Step 2 - UVP | + |
| Unit 1 |
Value Ladder Step 2 |
| Unit 2 |
Leo's UVP Evolution |
| Unit 3 |
A Good UVP Extra |
| Unit 4 |
Total Value Inventory |
| Unit 5 |
Creating Your Total Value Inventory |
| Unit 6 |
Journal Jots |
| Unit 7 |
Cast The Net Wider |
| Unit 8 |
Have You Inventoried |
| Unit 9 |
A Good UVP |
| Unit 10 |
UVP Extra |
| Unit 11 |
Should Be Interesting to You |
| Unit 12 |
Feeling |
| Unit 13 |
Why is this Step 2 Important |
| Unit 14 |
Key Points to Consider |
| Unit 15 |
The Power of Drill Downs |
| Unit 16 |
Card Deck Step 2 Practice |
| Step 3 - BUSINESS BELIEFS | + |
| Unit 1 |
Step 3: Why Do You Do What You Do? |
| Unit 2 |
Business Beliefs |
| Unit 3 |
Business Beliefs Extra |
| Unit 4 |
“An Excellent Way to Open a Meeting” |
| Unit 5 |
“Your Business Beliefs Are Your Currency” |
| Unit 6 |
Learning Activities |
| Unit 7 |
Journal Jots |
| Unit 8 |
Cast The Net Wider |
| Unit 9 |
Moms and Dads Example |
| Unit 10 |
Provocative or Cliche |
| Step 4: How Do You Do What You Do? | + |
| Unit 1 |
Step 4: How Do You Do What You Do? |
| Unit 2 |
Learning Activities |
| Unit 3 |
Key Take-Aways |
| Unit 4 |
Journal Jots |
| Unit 5 |
Client Relationship Process |
| Unit 6 |
Cast The Net Wider |
| Step 5: Who Have You Done It For? | + |
| Unit 1 |
Step 5: Who Have You Done It For? |
| Unit 2 |
Client Success Chart |
| Unit 3 |
Key Emotional Issues |
| Unit 4 |
Learning Activities |
| Unit 5 |
Step 5: Bonus Topic – Acres of Diamonds |
| Unit 6 |
Step 5: Bonus Topic – Relationship Time Out (RTO) |
| Unit 7 |
Journal Jots |
| Unit 8 |
Cast The Net Wider |
| Unit 9 |
Acres of Diamonds |
| Unit 10 |
Relationship Time Out Worksheet |
| Step 6: What Makes you Different? | + |
| Unit 1 |
Step 6: What Makes you Different? |
| Unit 2 |
Umbrella of Distinction |
| Unit 3 |
Learning Activities |
| Unit 4 |
What Makes You Different? |
| Unit 5 |
Journal Jots |
| Unit 6 |
Cast The Net Wider |
| Step 7: Why Should I Do Business with You? | + |
| Unit 1 |
Step 7: Why Should I Do Business with You? |
| Unit 2 |
Learning Activities |
| Unit 3 |
Story |
| Unit 4 |
Journal Jots |
| Unit 5 |
My Elevator Speech Revisited |
| Unit 6 |
Know Your Value | Capstone Session |
| Outro Value Ladder | + |
| Unit 1 |
Memorize Internalize Person |
| Unit 2 |
Confidence, Passion and Speed |
| Unit 3 |
Value Ladder Outro |
| MISC Value Ladder | + |
| Unit 1 |
Value Ladder |
| Unit 2 |
Describe Culture of Your Firm |
| Unit 3 |
Value Ladder Story Work |
| Unit 4 |
Chain Analogy |
| Unit 5 |
Meeting of the Hearts then |
| PROCESS | + |
| Unit 1 |
Process |
| Unit 2 |
Process is One of Your Solutions |
| Unit 3 |
Use Meaningful Language |
| Unit 4 |
Value Ladder Step 4 |
| Unit 5 |
Your Client Relationship |
| Unit 6 |
What do you Name the Baby |
| Unit 7 |
A Good Process Reduces Unce |
| Unit 8 |
A Series of Steps Shows tha |
| Unit 9 |
Key Points to Consider |
| Unit 10 |
Value Ladder Step 5 |
| CLIENT SUCCESSES | + |
| Unit 1 |
Client Experience Process Should Expand |
| Unit 2 |
Client Successes |
| Unit 3 |
Who is your Ideal Client |
| Unit 4 |
Analyzing Key Client Succes |
| Unit 5 |
Key Emotional Issues |
| Unit 6 |
The Relationship Time Out |
| Unit 7 |
Why is this Step 5 Importan |
| Unit 8 |
Key Points to Consider |
| DIFFERENTIATION | + |
| Unit 1 |
Pricing Your Value How Are You Creating |
| Unit 2 |
Differentiation Expanded |
| Unit 3 |
Key Differentiation What You Did Prior |
| Unit 4 |
What Makes You Different |
| Unit 5 |
What Makes You Different Di |
| Unit 6 |
Value Ladder Step 6 |
| Value Ladder Outros | + |
| Unit 1 |
Sample for Workbooksand |
| Unit 2 |
End of Step 1 Workboosand PDFs |
| Unit 3 |
End of Step 2 Workbooksand PDFs |
| Communications Techniques | + |
| Unit 1 |
Intro |
| Unit 2 |
Non - Confident Vocabulary |
| Unit 3 |
Attend to the Ego |
| Unit 4 |
Raise the Volume |
| Unit 5 |
Challenge Them |
| Unit 6 |
MIP |
| Becoming a Firm of Destination | + |
| Unit 1 |
Becoming A Firm of Destination |